Lego isn't bricking it as Indiana has the whiphand

In Lego we trust or that's how the story goes in a downturn when the Danish toy maker reported a 51% rise in UK sales in 2008. It's all about the trust us consumers have in established and loved brands, apparently. They say it's the new Indiana Jones line wot done it. That's the formula everybody: a film tie-in with a product of timeless appeal. I admit it's an old idea but we need ingenuity to get us through this recession. How about:

Slumdog Chips - bruised and battered by the healthy eating fascists, let our chip shops rejuvenate their coffers and our palettes with spicy, colourful fried potato offerings of hope and renewal.

Benjamin Chocolate Buttons - imagine chocolate buttons that get smaller as they melt in your mouth whilst you actually grow younger...

... oh yes, and The Last Emperor's New Clothes - clothes so transparent that it actually looks like you are not wearing any. And they are completely free!

Please send me your film tie-in recession beaters, along with your name or moniker of choice and together we can beat this beast.